International Internet Evangelism Performance Measurement Questionnaire

Instructions

Please complete the confidential survey online. Your answers should brief, top-of-mind responses for each question.

Some organizations have more than one evangelistic website - please complete one survey for all of your sites combined.

Most questions may be answered by checking the box beside the appropriate response. A few questions will ask for a short explanation or statement.

This is a survey of current practices, not policies or intentions. If you are unable or uncomfortable responding to a specific question, please leave it blank. However, completing as many questions as possible will help us collect a more accurate picture of Internet Evangelism practices and measurements.

Surveys will be assembled and findings summarized (eliminating any personal reference to individual respondents or their ministries). Results will be distributed to all respondents via email by April 20, 2007 and at the 2007 IEC Annual Meeting.

Information you submit through this survey will not be personally identified with you, your church or ministry without your permission. Any report using these responses will be done in aggregate form. Questions about this survey may be directed to Jonathon Skinner or Debra Brown at 613.226.2704.

Thank you for your participation!

Please provide the following (*required)

First Name*

Last Name*

Title

Church/Ministry*

Address

City

State / Prov.

Country

Zip / Postal Code

Phone

Fax

Email*

Web Address

Questionnaire

1.	Which one classification below best describes your sector of ministry?

	Church
	Denomination
	Mission Agency
	Para-Church Ministry
	Internet Based Ministry
	Other:

2.	If you are a church, what is your total membership

3.	If you are a denomination, how many churches are in your membership?

4.	How many people does your church or ministry currently employ? (Full time equivalents)

5.	How many people does your church or ministry currently employ that work exclusively on internet evangelism efforts? (Full time equivalents)

Does your church or ministry explicitly:

6.	Use the internet as an outreach tool

	Yes
	No

7.	Set objectives for the measurement of internet evangelism strategies

	Yes
	No

8.	Measure the success of its internet evangelism strategy

	Yes
	No

9.	Assess the success of its internet evangelism strategy in meeting objectives

	Yes
	No

10.	Use the objective measurement results for planning future Internet Evangelism strategies

	Yes
	No

11.	Report the "success" of internet evangelism strategies to its board

	Yes
	No

12.	Report the success of internet evangelism strategies to its membership and other stakeholders

	Yes
	No

13.	How often do you measure your internet evangelism efforts?

	Daily
	Weekly
	Monthly
	Quarterly
	Annually
	Other:

14.	How often do you report on those measures?

	Daily
	Weekly
	Monthly
	Quarterly
	Annually
	Other:

Please rate the following potential measurement areas in assessing the effectiveness of your organization�s internet evangelism efforts. Use the following scale to guide your answer:

1 = not at all important
2 = not very important
3 = of moderate importance
4 = quite important
5 = extremely important

15.	Number of first-time decisions for Christ

	1
	2
	3
	4
	5

16.	Number of recommitments to Christ

	1
	2
	3
	4
	5

17.	Number of unique visitors to the first page of the evangelistic site

	1
	2
	3
	4
	5

18.	Number of countries represented by people who have visited the site

	1
	2
	3
	4
	5

19.	Percentage of unique visitors from each country

	1
	2
	3
	4
	5

20.	Number of "clicks" of people who either prayed the prayer of salvation or indicated a decision for Christ

	1
	2
	3
	4
	5

21.	Number of emails submitted through this site

	1
	2
	3
	4
	5

22.	Number of people referred to a local church through this site

	1
	2
	3
	4
	5

23.	Number of people requesting spiritual (helps) materials

	1
	2
	3
	4
	5

24.	Number of people trained to do online evangelism

	1
	2
	3
	4
	5

25.	Number of people trained to do online counseling

	1
	2
	3
	4
	5

26.	Other measurement

27.	Which of the above measurements have you found to be the most effective in evaluating your evangelistic website?

	(Select all that apply.)
	Number of first-time decisions for Christ
	Number of recommitments to Christ
	Number of unique visitors to the first page of the evangelistic site
	Number of countries represented by people who have visited the site
	Percentage of unique visitors from each country
	Number of "clicks" of people who either prayed the prayer of salvation or indicated a decision for Christ
	Number of emails submitted through this site
	Number of people referred to a local church through this site
	Number of people requesting spiritual (helps) materials
	Number of people training to do online evangelism
	Number of people trained to do online counseling
	Other

28.	Please explain your selection:

In the past 12 months:

29.	How many first-time decisions for Christ were made as a direct result of your organization's internet evangelism efforts?

30.	How many recommitments to Christ were made as a direct result of your organization's internet evangelism efforts?

31.	How many unique visitors came to the first page of your organization's evangelistic website?

32.	People from how many countries visited your organization's evangelistic website?

What were the top ten (10) countries that visited your organization's evangelistic website? Also, what percentage of website total unique visitors does that represent for each of the 10 countries?

33.

34.

35.

36.

37.

38.

39.

40.

41.

42.

10)

43.	On average, how many "clicks" did it take for people to either pray the prayer of salvation, indicate a decision for Christ, or make a recommitment to Christ?

44.	How many emails did your church or ministry receive as a direct result of internet evangelism efforts?

45.	How many people did your organization refer to a local church as a direct result of internet evangelism efforts?

Does your organization explicitly assume responsibility for:

46.	Ensuring there is an organization-wide internet evangelism communication plan/policy in place

	Yes
	No

47.	Ensuring effective communication on internet evangelism to members

	Yes
	No

48.	Ensuring effective communication on internet evangelism to other stakeholders

	Yes
	No

49.	Ensuring effective communication on internet evangelism to the public in general

	Yes
	No

50.	Ensuring effective communication on internet evangelism to its board

	Yes
	No

51.	Ensuring effective communication on internet evangelism in an annual report

	Yes
	No

52.	Ensuring effective communication on internet evangelism on the organization's main website

	Yes
	No

53.	What are your church or ministry's top internet evangelism priorities for 2007-2008?

54.	How do you believe churches and para-church ministries should collectively measure "success" of internet evangelism efforts?

55.	What suggestions would you offer to other churches or ministries to improve the effectiveness of internet evangelism in general?

56.	How do you envision the future of internet and other technology-based evangelism efforts?

57.	Please add any additional comments or suggestions on Internet Evangelism.

Warning: Once submitted, answers can not be retrieved, if you would like a hard copy of your answers, please print them out now utilizing the print option under your browser's file menu.

Created by Brown Governance Inc.